The Athletes Foot

Mendez collaborates with The Athlete’s Foot on many design and branding projects, the latest being the design of their ‘big foot’ format stores. The project involved a revitalised logo, a new flexible fixturing system and a dynamic interior design. Mendez also collaberated with TAF to create a Retail Brand Guidelines for consistency amongst the franchises, a new fitprint unit and strong environmental graphics and point of sale items.